Fudge Clean Blonde Violet Toning Shampoo

*****396 reviews
300ml 1 Litre
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£10.36 & Free delivery

Coloured blonde hair can occasionally take on an unwanted yellow, brassy tone. Violet Toning Shampoo balances out the yellow tones from the hair, and leaves hair hydrated and replenished.

Directions for use: Apply to wet hair, lather evenly and leave for 3-5 minutes. Rinse well, then finish with a conditioner for coloured hair. Use alternatively with your regular shampoo.

396 customer reviews

Yes good product thanks
Would definitely recommend this toning shampoo if you have yellow/brassy tones in your hair. In the past I have tried many purple shampoos including John Freida, Provoke, Lee Strafford and they have never had as much effect as this one! Even after one wash it toned my brassiness right down! Very happy with my purchase and wasn't too expensive ! Lasts ages! :) :)
*****
Works wonders! I leave it in for 30 minutes and it leaves the hair a perfect silver/gret color!
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We have not received our order --- its been a long time!! Please let me know if its been shipped and when????
Beth
Wash your hair first to get all the rubbish out of it then try and leave fudge shampoo on for 5 minutes...Great results
*****
Very good toner, definitely the best I've used so far, but be careful not to leave in too long on pale hair or it can cause a purple tint.
*****
very good shampoo plus benefit if toning down goldilocks
*****
Very good product. Just beware, it can leave your hair with more than a hint of a purple rinse. Dont leave on for very long at all. Better, I think to do a few minutes, often than 10 or so all at once. Really works though.
*****
Totally takes the blonde/brassy colour out of the hair, leaving my hair looking a gorgeous white with lilac cast to it - probably cost a fortune to get it like that at the hairdressers!
*****
THIS WORKS !
*****
This stuff is a god send the only toning shampoo to get my hair to the shade I like! Love it! Brilliant value for money!
*****
This shampoo is amazing took the yellow tones out my hair after 1 wash... Smells good too :) best violet toning shampoo ive found.
Really happy with my purchase and a good price for a 1tr bottle that lasts ages :)
****
this product works wonders. the best one i have used so far. :)
i have coloured my hair grey and it has maintained the colour so well. it shines everytime i use it. i would recommend it any time!!!
*****
This product was recommended by a friend and has definitely lived up to my expectations.
****
This product gives my gray hair a lovely lilac tone and i only need to use it twice about every ten days .Very good value for money.
*****
This is the best toning shampoo I have come across.
*****
This is the best silver shampoo I have ever used. It completely strips out all yellow tones and leaves your hair clean & bright and smelling great. I highly recommend it!
*****
This is the best purple shampoo I've found. It's so good that my hair goes grey and blue on occasion! Found it from a recommendation on a YouTube tutorial about toning your hair and it couldn't have been more on point. Fab product & so reasonably priced. Quick postage to Ireland too.
*****
This is liquid gold if you have that awful yellow tinge. I absolutely love it!!!!
*****
This is great value for money and one of the first toning shampoos to actually work on my hair.
*****
This is fantastic and the very best toning shampoo I have had for bleached platinum hair and I have tried them all. My tip is not to leave on for too long. Trial and error for what suits. You will not regret getting this - oh and superb value too!!!!
*****
This is by far the best toning shampoo ever, it conditions my hair and leaves it smelling amazing!! I definitely recommend, you WILL NOT be disappointed
*****
This is a beautifully smelling shampoo which takes away that "brassiness" that can build up on continually blonde coloured hair such as mine !!!
*****
The product worked great on my hair, even though it didn't get rid of the more brassy tones, just the yellow ones. Still, there is no doubt it works. However, the lid of the product wasn't screwed tightly and almost half of my 1lt bottle ended up at the bottom of the box. That's almost half the money's worth wasted. Not happy about this.
***
The product is good. Quick delevery. Unfortunately the shampoo was damaged (the top was broken and left shampoo in the box)
****
The pigment and consistency of this shampoo makes it basically a toner. After a horrible bleach job done by my friend at home, the Clean Blonde shampoo saved my butt and instead of my hair being yellowy orange, its now a nice ashy blonde.
*****
The best violet shampoo on the market.
*****
The best violet shampoo I have ever tried!
*****
The best purple shampoo I have used. Lathers up brilliantly and has left noticeable results after just one use. Like a lot of other people, I recommend wearing plastic gloves when you apply this at it is very purple indeed!
*****
The best (and cheapest) purple shampoo I have ever used!
*****
Such a good product, people are always complimenting me on my hair and its a reasonable price and quick delivery too! Wouldnt try anything else!!!
*****
So far while I have been using this shampoo it has brightened my hair up and is starting to reduce the ginger/yellow streaks that I had previously. This product is brilliant and it works really well.
****
so far so good
*****
Seriously works taking out the yellow on dyed blonde hair. I tend to damp my hair, then apply shampoo and leave on for a couple of minutes before rinsing to really let the product work. I've tried other brands for silver shampoos, but this one is the only one that really works. Cheers.
*****
Recommended by my hairdresser very impressed would definately recommend
*****
Really lifts the yellow tones from your hair
Really good product love it, wish shipping was faster that would make it perfection that's why I give it a 4 star due to shipping but product is 5 star!
***
Perfect! Price is on point. Product is on point. You're all ace at your jobs v well done :)
*****
Other purple shampoos do work for helping the brassy look - BUT, if like me you want and love the grey with a hint of purple look, this is a MUST - it works, I get complimented all the time, so glad I found this product.
****
Only shampoo that works for me! Don't leave on for too long though as it can turn your hair blue. Excellent product, will be repurchasing.
*****
My ongoing struggle with brassiness between salon visits is finally solved with the Fudge Clean Blonde Violet Toning Shampoo. I've tried every brand with mediocre success compared to this shampoo! I live in Canada and will be a regular purchaser of this product. I can't wait to try other Fudge products with my next order.
*****
My hair is now a very nice lilac shade
*****
My hair is naturally a medium brunette color. My colorist dyed my hair a gorgeous lighy blonde color and I noticed that it became brassy quite quickly. After using this violet toning shampoo, my hair looks icy blonde and really shiny. I swear by this product.
*****
Much better than any other toning shampoo I've used takes all yellow out of your hair leaving a lovely silvery hue. Watch out incase you dye your hands and nails purple though!
*****
Makes white hair a lovely lilac colour if you leave it on for longer than stated. Has also really toned down the yellow in my dyed blonde hair
*****
Makes a noticeable difference to brassy blonde tones. Nice and moisturising too.
*****
Lovely product that really helps keep my hair blue and removes all yellow tones.
*****
love this! well worth the money and its the only purple shampoo that has actually worked for me
*****
Love this stuff!! The best purple shampoo ever! Does its job great!
*****
Love this shampoo! Great for white blonde/silver hair too! Smells amazing!
*****
Love this shampoo best one I have tried use it al the time
*****
Love this product, would definitely recommend
*****
Love this product it works amazing will be buying some more x
*****
Love this product
*****
Love the product and it's lasted for ages.
*****
Love it. So kind on your hair, will not be without it
****
Love it. Gorgeous smell too.
*****
Love it, tones my dark blonde hair perfectly
*****
Love it, best silver shampoo I have ever used ??
*****
Love it
*****
keeps ash highlights just that - ash!
*****
Just what I wanted .
**
I've used various toning shampoos even 'salon' brands and none tone my hair as well as this does. It's great value for money and gets rid of the brassiness, doesn't feel harsh on my hair or make it go grey.
*****
It's been a week and I haven't recieved it yet. I've heard good things but I can't wait to try it.
I'm so pleased with this shampoo. I have a blonde ombrè colour and it was starting to get a brassy tone. After reading some reviews and taking others advice I left the shampoo on for around 3 and a half minutes and my hair is a lovely ash blonde tone. Really recommend. Thanks fudge ; )
*****
I tried to dye my hair blonde and it ended up slightly ginger, with this product I managed to get rid of many of the copper tones and my hair became more blonde as a result. After getting it re dyed blonde this product helped to keep my hair blonde and pure and I was very happy with its result.
*****
I think this product is great! My hair was a yellow blonde and I used this once and it turned my hair silver/white! I recommend!
*****
I really love the colour hair goes with this toning shampoo, I tend to leave it on a little longer then instructed because it elves my hair such a beautiful lavender grey, and with such a big bottle, it doesn't look like I'm gonna run out any time soon!
*****
I really like this shampoo, I went grey early and do not want to dye my hair and this shampoo used twice a week keeps my hair a shiny silver with a beautiful, extremely faint hint of barely there pale blue/lilac. I stress faint as I don't mean anything like a blue rinse! I get positive comments which make me proud to be grey.
*****
I rate this 5 stars .. Absolutely amazing .. Takes out your yellow brassy tones in just 5 mins. Best toning Shampoo out there.
*****
I ordered this product literally months ago and it still has not come in the mail.
I never believed shampoos actually did what they say until this.... I've used many different brands of violet shampoos and began to think the only think which would get rid of the brassy tones would be a toner itself. I saw a review on the fudge violet toning shampoo for blondes by chance and bought a litre in the final hopes of getting rid of the yellowyness. I'm 4 washes in using this and people are asking if I've dyed my hair, it genuinely works! Over the moon! Don't go anywhere fudge!
*****
I love this shampoo...I decided to let my grey hair come through 2 years ago,but psychologically it was a very big step for me after dying it dark brown for many years...I got used to it but it was a bit boring, not that I wanted to go back there!I saw a lady with similar hair to me but what a lovely colour!I had to go and ask her what she used and she told me about your products...I get lots and lots of compliments on my hair cut(short,choppy)and the same for the colour,,,all since I started to use Fudge clean blonde shampoo.Thank you,and thank you for the good postal service.
*****
I love this shampoo and my clients to. Really good
*****
I love this product!!! I have Smoky Pink Ash Blonde hair and this helps to maintain the color. I just love love Fuge.
*****
I love the gentle colour this leaves in my hair and with no adverse effects
*****
I have very fine wispy long hair that's been coloured by the hairdresser but after a couple of weeks reverts to a dull brassy strawberry blonde/brown - and dazzling white roots! I've used this product once, left it on for the minimum time and conditioned with Redken Blonde Glam which was all I had to hand. This certainly gave the dyed bits a nice non-orange beigey tone (didn't affect the white at all, unsurprisingly) but my hair felt very dry afterwards. Think it will be ok used with a masque or a very nourishing conditioner. Bit concerned at some of the ingredients though - DEA is said to be quite harmful. Still, I will use it again.
****
I have pretty dark blond hair naturaly, and I wanted it silver/grey.
Because my hair is dark blond the shampoo didn't work on my hair. I saw no difference :( But I guess it's my hair s fault
I have natural medium blonde hair which used to be very ashy but after having my kids it got lots of natural golden tones. I can't explain why but there they are.
In recent years I decided to go down the highlights route, done professionally at hairdresser salons and the results have been less than great, my hair seems to throw even more gold. After searching and coming across the Fudge Clean Blonde shampoo I decided to give this a go. Well. I can't believe it but it worked.. perfectly. My hair is actually a clean medium blonde with ash tones and my highlights are a lovely buttery blonde. Thank you for a no-bull product that really works!
*****
I have got grey hair and have tried all sorts of products to take away the brassy ends this product is the best by far,
*****
I have a full scalp bleach & used this on my hair, leaving for 5-10 minutes & it turned it an awesome silver/grey!! Fab alternative to dye which I have been trying to find the right shade for ages. Really pleased with it! :)
*****
I hate when my hair goes that yellowy colour after a few weeks after being coloured. This product definitely lifts that brassy look. One negative comment, wear latex gloves as hands turn a little purple.
*****
I got this product really promptly- and my only complaint about the delivery was that the box was partially open on arrival- the box wasn't very well taped, and one flap was entirely open. The box was also quite unnecessarily large for the single product I ordered. The packaging was unassuming and plain- one recommendation for the company would be to invest in better packaging- it'd be wonderful to get something a bit more 'luxe'.

I used the product itself for the first time today- I sectioned my hair into three, in the bath, worked the product thoroughly into the lengths and ends of my hair, and then applied it to the roots, and really made an effort to distribute it evenly and massage it in for a good couple of minutes. I then clipped my hair up, and left it for around three and a half minutes, before rinsing it out thoroughly. I found that it did take a long time to get all the product out, until the water ran clear, and I'm still fairly certain some product was in my hair afterwards. I then did a quick wash with the product, focussing on the hair at my temples. I rinsed again, did a third wash- this time with a different, non toning shampoo, to make sure none of the violet shampoo was left on my scalp, and then deep conditioned my hair.

It's almost completely erased the brassiness in my hair, and I am certain that if I had left it on for five minutes, it would be entirely gone. I strongly recommend this product to others- by far the most effective toning shampoo I've encountered- although it does stain the skin, as other reviews have mentioned.
****
I found this product to be the best for blonde hair it really does take away brassiness I won't be using any thing else now after using Fudge clean blonde violet toning shampoo and conditioner
I bought this shampoo to help tone out the yellows from my hair and extensions. It instantly took to my extensions just from washing them once, they turned a silver purple color. This shampoo is an extremely deep purple and is great for toning out the yellow in your hair. Totally recommend it. Only problem I had with this was that when it arrived in the mail, the box was damaged and some shampoo was leaking from the bottle. Not too much because of the plastic around the bottle but still a bit. Other than that small problem, I'm completely satisfied with my order!
****
I am so pleased, more yellow hair. Follow instructions and only use every other wash. Brilliant.
*****
I actually love this product! I was advised to use it while travelling Australia and am so glad I listened! Super affordable and has changed my colour for the better!
I Absolutely LOVE this toning shampoo! I will definitely be ordering on the regular :D
*****
Heavily pigmented, this shampoo really does the job! Fab!
*****
Has brightened up my hair fantastic.
*****
Great shampoo. First wash and my hair was a lovely blonde not brassy tones left. It is very strong so follow instructions and wear gloves. If your hair is dry try not to leave it on for so long.
*****
Great shampoo for my white blonde hair - I use it every other day - but for that night out I leave on for 5 mins - to get that lovely pale violet tint!!
Received within 3 days of ordering - fantastic!
*****
Great service. Good value for money. Fantastic just what I wanted. A great product which can be highly recommended.
*****
Great product, does what it says on the tin! Don't use it too often unless you want blue hair!
*****
Great product, did what it said on the tube.
****
Great product, brilliant service and fast delivery - would recommend.
*****
Great product - take care not to leave it on too long!
*****
Great for toning down yellow or tinting bleached or white hair a lovely lilac colour.
Great value and extremely speedy delivery.
*****
Great for getting rid of yellow tones. I left it on for longer than suggested and my white/grey hair had a lilac hue which I loved. Use it every wash now.
*****
Good value.
*****
Good product..left my hair feeling great and over four or five washes ...brassy tones started to fade !
****
Good product I use it in the salon after any blonde colours, make them ashy and pearl tones is nice, trying Tomoz on a client for the grey colour going to leave on for a while, good shampoo does stain my hands tho :) lol x
****
Feels lovely, seems good quality. Has already made noticeable improvement to brassiness after 2 washes. Has turned my fingernails purple though (it says to wear gloves, but who wears gloves in the shower?!)
****
Fantastic!!!! Taken the yellow out of my grey hair a treat. Left it on for 10 mins, wow everyone loves it, has a slight lilac tinge to it.....which is what I wanted...might be getting older but still want to be trendy without dying my hair.....
*****
Fantastic!! Best violet toning shampoo on the market and good value for money!
*****
Fantastic shampoo better than the Lee Stafford Bleach Blond Shampoo.
*****
Fantastic product
*****
Fabulous, really takes away any yellowish look

*****
excellent. really thick and creamy. brilliant results
*****
Excellent. Leaves hair feeling and smelling great and returns my hair to the light blonde I want! Would highly recommend.
*****
Excellent results on naturally grey hair
*****
Excellent product
*****
Excellent love how my hair looks
*****
Excellent and lasted ages would definitely buy again.
*****
Excellen, really refreshes colour.
*****
easy to use, leaves your hair soft and shinyh
*****
Didnt make a difference to my hair apart from making it feel very thick, heavy and oily. The shampoo itself stained my ceiling where it splashed (now have to re-paint the ceiling) and permanently stained under my fingernails!! Just sorry I bought a whole litre instead of a small bottle!
*
By far the best shampoo I've ever used for removing brassy tones. It will attach itself to the extra blonde tones & turn them a beautiful silver/purple depending on how long you leave it on for. 5 mins is enough to remove brassiness. Try a bit longer if you want to go for the silver effect, 7-10 mins. Totally worth every penny!
*****
Brilliant. Just as good as a toner at the hairdressers. 5 stars.
****
Brilliant! My hair was too yellow. Fudge Voilet Toning Shampoo soon sorted it out!
*****
Brilliant product, takes the brassy tones straight out of blonde hair. Don't use it too often, it did turn my hair a little purple. Highly recommended by a friend, would recommend to anyone
*****
Brilliant product, really reduces yellow tones in blonde hair, leaving it with an ashy look!
*****
brill product and delivery servce
*****
Better than some other brands, best not to leave for 5 minutes if you have pure white hair like mine.
****
Best toning shampoo I've ever used
*****
Best purple shampoo out there ! Lasts for ages. Only use a couple times a week as if used everyday your blonde hair will have a purply tinge to it. Best to go with the litre bottle great value for money and also the pump bottle is better than the small one ! Leaves hair feeling soft and fresh and hair looking great ! DEFFO BUY BLONDIES :)
*****
Best ever no more brassy hair, use with the conditioner for lovely soft shiny hair.
*****
Beat shampoo I have used for brassiness. Love it!
Though at first it does leave my ends purple it does fade :)
*****
Arrived on time well packaged. Great smell, leaves hair soft with no brassyness. Will be buying again
*****
Amazing, best silver shampoo on the market, keeps my grey-coloured hair on point ;)
***
Amazing!!!
*****
Amazing Shampoo!! Gets rid of any brassy blonde build up and leaves hair soft, shiny and full of colour!!
*****
Amazing product!
*****
Amazing product blonde looks lovely with it.
*****
Amazing - never found anything like it, very pigmented so be careful when using however it does keep your hair very nice and blonde. I have re purchased another 1ltr after a year so it lasts ??
5 star it's such a great product I love it and will never use another toning shampoo
*****
I used this as a toner on brassy blonde damaged hair and the results were amazing! Hair felt more nourished and colour a beautiful beige blonde would definitely recommend!
*****
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Would highly recommend this product. Have used other brands of purple shampoo but fudge is by far the best.
*****
Works well, removed a lot of unwanted yellow tones in my hair. Smells lovely, will be buying again.
*****
Works v well.
*****
Works really well! I use it once a week and never find copper strands.
*****
Worked really good on my naturally very blond/more yellow blond hair that I wanted to change into a more silver/grey color.
*****
Wonderful shampoo, wiped out the yellow in one shampoo. Hair a lovely shade of blond now.
*****
What can I say it's fab! Over the past 12 months I have progressively dyed my hair blonde to help hide my grey roots. However I decided to take the plunge and go completely grey. I still have annoying blonde bits that are growing out so have used other violet shampoos to help tone them down but none were effective . This shampoo has toned down the blonde so it's hardly noticeable and highlighted my grey so much so everyone is asking have I dyed it again. I only leave on for 5 mins it's powerful and leaves a slight lilac hue which I love. We'll worth the money x
*****
Very nice!
A bit blue instead of violet but it evolves nicely along the different washing :)
*****
Very good, worth the cost as it does actually make a massive difference to your hair. However suggested that you only keep it on depending how much difference you want it to take to your colour.
*****
very good toner and smells lovely!! i left it in for 5-10 minutes the first few times but after this i use about once week for a couple of minutes and it really keeps the brassy tones away, works a lot more the lighter blonde you are so some darker blonde doesn't pick up as much but would recommend trying for anyone who wants silvery grey hair!
*****
Very good product. I am very happy.
*****
Very good product leaving hair soft and shiny. Needs to stay on for 3/4 minutes. You do need to wear gloves as it stains . I recommend this shampoo
value for money, good size and works hairs going greyer every wash. Just wear gloves when applying as stains your hands
*****
Used to use provoke toning shampoo and decided to try this little beauty. Amazing results. I go for grey/ silver results so I leave the shampoo on for about 30 minutes. Beautiful result! Really recommend it if brassy yellow tones are your nemesis. This will get rid of them in a wash
*****
Tried this after my hair went a horrible ginger/orange colour after my hairdresser highlighted my hair using a new colour range. I tried this shampoo after reading good reviews. Tentatively to start, leaving on for 3 mins and then working up to the recommended 5 minutes. It has massively improved the colour, the red is still there but is a lot less noticeable, a real easy quick fix.
This violet shampoo is good, maybe too good. Be careful when using it if your hair is porous, leaving it on for too long will turn your hair purple! I don't mind a hint of lilac to my hair, but I accidentally turned my hair completely violet (and I mean deep, vibrant violet) when I tried to tone my freshly bleached roots (they turned a lovely platinum) and get rid of he slight brassiness that was back in my hair (that's the part that went crazy violet). In any case, this shampoo is amazing at toning. My hair is naturally very dark (a level 3) and has a lot of brassy undertones (shines coppery in the sun) and with this I can get away with bleaching only twice.
*****
This toning shampoo really does work. 5 minutes is all it takes to rid any brassyness. Now my friends are using it too.
*****
This stuff worked after just one wash. My hair was less brassy and more soft.. can't wait to see the results after a few more goes.
*****
This shampoo is really good and i've only used is once now and the results are amazing. Most of my orange/yellow tones gone!
****
This shampoo is amazing, very pleased with it.
*****
This shampoo has to be the best on the market !!!....just a little warning though...wear disposable gloves as it stains hands/nails but doesn't mark sink/bath....I'm bleach blonde with natural grey which you can't see but this shampoo does grip to the grey more than the highlighted hair. But it is a fab shampoo for yellow tones.
*****
This shampoo has a gorgeous pigmentation to it, foams a lovely violet colour, which is what I look for in a purple shampoo to maintain an white-ashy blonde hair colour. The only downside to this product is that sometimes my nails have a very slight purple tinge to them after using it.
****
This really is the most effective toning shampoo, I've tried a few but they never really work...this one does!
*****
This product is AMAZING!! I have bleached hair and was visiting to my salon every 2 weeks to get a toner to keep the yellow tones away - I now use this shampoo once every 7-10 days and it does the same job.
Personally I shampoo my hair once with my normal shampoo and then with this, I leave it in for 4 or 5 minutes, and condition as normal. I absolutely love it!
I think the longer you leave it in the more silver/purple a tone you will get. Cannot reccomend it enough for anyone with blonde hair. Will defo be buying the 1L bottle next time.
The delivery took the full 10 working days to arrive to Ireland.
*****
This product is amazing! Once I've had my hair highlighted I tend to wash my hair with this and leave on for 10 minutes. My hair then does have a very strong violet tone, however when you then wash our over the next few days your hair is lighter and brighter! I will never buy any other product. Highly recommended to get the best out of your colour!
*****
This product is a life saver. Removes any brassy tones from the hair. If you are looking for that ice blonde colour, or even for a purple tint, then this shampoo is for you.
I use it as my everyday shampoo as I have ombre blonde-lilac-lavender hair (which I created using this shampoo) and it leave my hair soft and smelling amazing.
*****
This product does what it says it does . I am so pleased with the results this is far the best product on the market. Five out five for such an excellent product and it smells lush x
*****
This is the shampoo recommended by my hairdresser to keep my blond blond and it does just that. I would recommend wearing gloves when using it as it can stain fingers and nails, but that is the only downside. Leaves hair feeling clean and fresh, with a nice shine. Would recommend this shampoo for blond and dyed blond hair.
*****
This is the best violet toning shampoo ever! Nothing else works for me and the affect lasts long. I'm simply in love!
*****
This is the best toning shampoo I've used to get rid of the yellowy tones in my hair. 1 litre lasts me ages as I only use it once a week (despite washing my hair with a regular shampoo everyday). I would definitely recommend giving this shampoo a go. Just make sure you rinse it off your hands quickly, otherwise they'll go purple!
*****
THIS IS THE BEST PURPLE SHSMPOO MY HAIR WENT FROM ORANGY TO ASH BLONDE LOOOVE IT
*****
This is the best purple shampoo I have tried to tame my brassy Asian hair. I have dyed ash blonde hair that tends to fade pretty quickly but using this shampoo once a week or once every two weeks definitely revives my ash blonde color. I always get compliments on my hair color. I have tried Joico and De Lorenzo and these brands weren't nearly as good at combating brassy hair. I use a really moisturizing conditioner so I haven't had any issues with this purple shampoo drying out my hair. My only complaint is that shipping to the US does take long, it takes about 3-4 weeks for me.
*****
This is the best product for blondes :)
*****
This is not the first time with this shampoo for me. It was and it is the very best Violet shampoo i ever try.
*****
This is honestly the best purple shampoo I've ever used. A little goes a long way; I purchased my first bottle in April and I'm only reordering now (October). It is an absolute life saver and really helps keep my hair looking silver if I leave it in for ~5mins. If silver isn't what you are going for just leave it in for less time.
*****
this is exactly what i needed it turned my hair from a yellow to a lovely bright ash tone white blonde, and i went silver/purple/grey for a little bit too by just leaving this is for 30 minutes ! i love it and ordered it again !
This is by far the best toning shampoo I've used. Great size for the price and lasts for ages! Customer service is excellent at fudge.co.uk, needed to change my delivery address mid-way and they responded super fast! :)
*****
This is a must have for anyone with blonde hair. I have tried many purple shampoos and this is by far the best. Makes my hair so white. It's also pretty moisturizing, unlike many that I have tried. People think I'm crazy for ordering this since it comes from overseas for me, but Fudge makes it so simple, like any other local online transaction. Worth the wait and worth the money. Really sad I can never find it in the liter anymore though!!
*****
This is a miracle product !
Although it's true it will turn your hair purple if left in for too long. But I noticed it's mostly only in the front strands of my hair not my entire head! But it really does give me the colour I'm looking for !! So worth the money and loving it already have to order another bottle! Only complaint I have is that the seal on the cap is not so great when I go to open it up to use it a bunch comes falling out. Maybe just a flaw this time ? Not sure but otherwise really love it !
*****
this is a great shampoo,does what it says on the tube.really fast delivery.
*****
This is a great shampoo! Can transform your hair from ordinary to fabulous in minutes ! I get so many compliments on the colour of my hair and it's due to your shampoo ! Thank you
*****
The shampoo was on backorder and took a month to be restocked/shipped, but this is the best toning shampoo for blonde hair that I've come across. Well worth the wait. Also this is the best price I found for the litre bottle. Definitely will be purchasing again from here!
*****
The shampoo was fabulous, it left my hair in great condition and the colour was amazing. Will definitely be ordering this product again.
**
The reviews don't lie! Fantastic product! Quick delivery. Will certainly use this website again.
****
The best violet toning shampoo!
*****
The best violet shampoo I have ever had. Smells so tasty :) Delicate and cools down brassy tones.
*****
The best violet shampoo ever!
*****
The best toning shampoo on the market! I'm really impressed by it's performance, it does remove brassiness from the first try.
Highly recommend it to all blondes!
*
The best silver shampoo! Hair are so soft after using this and depending how long you let it stay in your hair more "silver" result on ending!
****
The best shampoo for blondes!
*****
The best I've used, keeps away the brassy tones 💗
*****
The best anti-copper toning product I've found so far - other products are too thin, not enough pigment to make a difference. Just watch out for purple hands!
*****
thanks
*****
Superb product. I mentioned this shampoo to my hairdresser and she advised me to leave on for 10 mins to enhance my grey and tone down my highlights that I've been growing out. I was a little sceptical but was pleasently surprised by the difference. I did wash my hair with a regular shampoo first off to cleanse.
*****
Such a great product!! I love it!It makes the ends of my hair a pale purple colour if I leave it on more than 5 minutes but that's because they are more bleached. Definitely recommend this product though
Sorry, wanted this to work. Despite being recommended by a salon, it did nothing to tone my dyed copper/orange hair. And it didn't leave my hair feeling very clean - left it feeling very lank. Probably great for blonder/whiter hair, but not for hair with very warm tones.
*
Shampoo did what I bought it for. Will buy again.
*****
Received my order within 14 business days. As I am in Canada I wasn't concerned about timing. My packaged was undamaged and sealed so well there was no leaking of any kind. This shampoo is amazing and brings my light blonde hair to a beautiful silvery purple colour as I leave it on longer than needed. I will be purchasing the 1 litre once I run out.
*****
Really the best toning shampoo I've tried! Had both John Frieda and ProVoke before but they're nowhere near this one. The difference is noticeable. It's true that if left in for too long, this shampoo turns your hair a bit blue-ish. But it's nothing a couple washes with other shampoo won't fix. Will be buying again when I run out of this one. Recommended!
*****
Really pleased with product have used cheaper brands but did not give the same result. I have copper tones in my hair so when I have highlights this reduces any brassy tones. Good value as it will last a long time.
*****
Really like this shampoo. I have been searching for a toning shampoo for a long time, and this is the first one I tried (after reading many, many product reviews). I had to use it twice - and use plenty of it - to get results, but I am very pleased overall.
****
Really good shampoo, smells nice too.
***
Really good shampoo for blond hair. Enough pigment against yellow tones and your hair feels clean after using.
****
Really good product, works perfect and as described.
*****
Really addictive cause its quality is pretty awesome haha 😜
*****
perfect shampoo for blonde hair! fantastic!!!
*****
Only used twice but can already see a difference. Would recommend product.
*****
One of the best purple shampoos out there. Highly recommend!
*****
My favourite ever purple shampoo – and I've tried a lot of them! Gorgeous scent, heavily pigmented and not drying in the slightest. I'll never use anything else.
*****
Lovely shampoo, tones just enough to make it a nice silvery colour (if you don't use too much). I mixed half and half with my usual shampoo because I was worried it would turn mauve! Next wash will use it on its own. Smells great.
*****
Lovely product, gives a soft silvery sheen.
*****
Loved magnificent product .... 100% great quality ... very good seller and helpful ..... I recommend to all!!!
*****
Love, love, love! It actually works unlike other products I've tried. This is a miracle in a bottle! Speedy delivery too which is always good.
*****
Love!
Love this, it does actually take the yellow tones out of my silver hair. Highly recommend.
Love this shampoo! I don't like to leave it on too long otherwise it has too purple of a tint. My hair is more warm blonde, but trying to go cooler. This helps a lot.
*****
Love this shampoo! Eliminates all yellow tones. Can make your hair white, grey or purple :D
*****
Love this product, it really does tone down the yellow in my hair and makes my hair looks more lilac/silver ish.
*****
Love the product! Funny how blue your nails are after using these but the shampoo makes your beach blonde hair glow!
love it!! but so much packaging was delivered with it, too much of a waste of paper
Love it
*****
Love ❤️ love!! Smells fab and brings out the grey tones in my hair whilst combating my yellow tones.
*****
Keeps my platinum blonde hair in check, but be warned It's extremely potent! I used as directed and ended up with silvery lilac hair (which isn't what I wanted) but after a few washes it calmed down. I'll know to mix it with another shampoo in future. Smells great and isn't too drying which can happen with violet shampoos. Also, the price is great!
*****
Just want to say.Thank you for finally sending me my order after several e-mails. I always have loved the product just please don't wait so long to send it next time. I will be ordering the conditioner to go with it soon.
Ive just had my hair bleached and then a toner in dove grey with a hint of lilac put on, my hairdresser recommend I get this, after reading the reviews I thought I'd give it a try. Delivery was quick, when it arrived I wasn't quite sure how to use it in the end I put it on my dry hair at the back where the grey hadn't taken too well thinking it would tint it purple but I only left it on for only a minute so I didn't stain but I can see how if it is left on it would, it's a bit like the wash in wash out dyes you can buy, very messy but smells gorgeous. I've only used it that once so far as I'm on hol in kefalonia at the mo! ?? But am looking forward to using it when I get back home.
*****
It's the best thing i've ever used!! I'm soooo happy With my order and it only took about a week to get it!!
****
It's the best purple shampoo ever.
*****
It´s really working very well on bleached hair, pity it doesn´t work so much on natural brass hair, but generally it took down the orange tone. great stuff
*****
It never fails...leaves my hair just how i love it...people comment all the time about the colour...worth every penny...xxx
*****
It is super, I love it and the conditioner. I will definitely be buying many more in the future :)
*****
incredible shampoo, after a couple of washes with this the brassiness of the yellow has disappeared and my hair is becoming whiter by the day, fully recommend this product
*****
If you highlight or use blond tones on your hair, the chance for brassy tones is almost inevitable...Clean Blonde Violet Toning Shampoo is the only product I have used that really does what it says and tones down yellow brassiness. Also good for silver and gray for the same reason, bye bye yellow. Smells fabulous and makes my hair unbelievably shiny. Thanks for a great product for the last 4 years.
*****
If you have blonde hair and you are look for a more pastel look then this product is awesome!!! I absolutely love it
*****
I wasn't happy with the brassy tone left in my hair after a trip to the salon but this product is a life saver. Back to a lovely natural hue, and much happier. Worth every penny and you don't need to use much!
*
I was recommended this shampoo by a friend to dull the warm tones in my hair down and maintain a toner I recently had put on, the shampoo was effective from the first use. I am using the product once every 2 days leaving it on my hair from 5-10 minutes and the results are amazing. Would recommend this to anyone with blonde hair.
*****
I was in my local supermarket and spotted a young lady with the most amazing hair colour, I asked her how she got her colour, expecting her to recommend an expensive hairdresser. She told me about Fudge, I ordered shampoo & conditioner and I love it. I t has removed all brassy dull tones on my natural hair colour which is a grey/blonde/brown colour. My hair feels amazing and I love the colour, I use it every time I wash my hair and it is turning a beautiful silver on the grey & blonde. It can be a bit messy to use as it is quite a runny shampoo, but overall it is superb & I am so glad I found Fudge xxx
*****
I was a bit unsure of the product by past reviews ... But... This product is fantastic !! Does just what it says it does ...will be buying again that's for sure !! One happy lady. Thank You.
***
I usually use a touch of silver shampoo but after reading reviews on this product I thought I would give it a try,I can truly say I'm chuffed I did it's an amazing shampoo and does exactly what it says on the bottle ??
*****
I use this about once a week on my now natural whit hair. It leaves my hair sparkling white. Love it.
*****
I really love it
*****
I ordered this product just after bleaching my hair, I had a few yellow/brassy tones, prior to ordering this I used a couple different brands but they didn't really do much, when I tried this out I was very happy with the result after one wash, I left it on for a bit longer than it said on the back because I was tryiñg to get that nice silvery tone and I loved the outcome, I use this alongside my normal shampoo. Thank you Fudge Hair!
*****
I noticed my hairdresser had a new hair colour which looked great she said it was Fudge violet toning shampoo so I ordered some. Already had compliments.
*****
I love this shampoo, it really toned down my yellow tones in my hair & didn't leave it looking purple like other reviews have said. I would definitely recommend this product.
*****
I love this shampoo! It works better than any of the other blonde shampoos I have tried. The shampoo really neutralizes the yellow tones and the smell is gorgeous.
*****
I love this product. I left it on for about 3 mins and it has transformed my hair. Great product much better than the others I have tried.
*****
I love this product! My hair has never felt this amazing and I love that it keeps my lavender hair perfect!!!! Beyond amazing!!
*****
I love this product I was looking to go a silver blue lilac colour and that is what this Shampoo did when I leave it in for longer then recommended and I use it every time I wash my hair I'm just hoping that when I wash my hair out completely my hair will still be that blonde colour I had before
*****
I love this - it takes out my yellow tones (apart from my roots) and makes my white blonde hair whiter with a hint of purple. GORGEOUS!!
*****
I LOVE THESE PRODUCTS! My hair was brassy and yellow for a few weeks, I have tried other toners and purple shampoos in the past and they have absolutely nothing this! My hair was almost white! After only one use! I've used it about 3 times now and my hair has never looked so good and healthy to!
I leave this product on for about 5 minutes because I want my hair to be mega light, almost silvery!
I love it!!!
****
I love that this shampoo keeps my blonde highlights ashy. If I leave it on for a few minutes, I'll even get a temporary silver/purple hue. Beautiful. This purple shampoo doesn't dry my hair and scalp out like others I've tried. Good price and the bottle lasts a long time. I use it about once a week.
*****
I LOVE LOVE LOVE THIS SHAMPOO!! My hair gets brassy so quickly after my highlights. After a summer and two more months of no touch ups my highlights were straight-up yellow. Not only did I see a massive difference in the first use but after using for a few days in a row people were convinced I had gotten my hair redone and I was getting compliments from strangers about the color. Such an amazing product, an even more amazing price. I will never use another purple shampoo as long as I live, planning on ordering many at a time from now on since shipping can be a little slow to me in the US. Highly recommend.
*****
I love it! It really nice tones up to white tones if you leave it on as a pre-wash treatment.
*****
I live in a very hard water area and only needed to use a tiny amount of the shampoo for excellent lathering. Very happy with how my hair feels. I bought it after a friend advised it for eliminating yellow tones and retaining bluey tones in my dyed grey hair. Pleased so far but have only used it twice.
I have tried many different purple shampoos but this is by far the best I have used! It has helped me achieve and maintain a grey/silver look which has proved very difficult to get right. I would highly recommend
*****
I have tried a wide range of purple shampoos. This one is hands down the best. So concentrated it will stain your fingers if you're not careful. My hair has a hard time taking color or toning, so I use this every time I shower but only leave it on for a couple of minutes. Leaves my hair a soft, silvery platinum. Perfection. If you've been hunting for a quality toning shampoo, this is it. Buy it.
*****
I have really dark brown hair, and recently had it bleached for the ombre effect, salon was excellent and hair lightened really well, although I had brassy tones. I used the fudge toning shampoo and it toned to the desired colour. Fab product I also bought lighter shade of pale by fudge , that is fantastic too.
*****
I have no complaints about the product, that's why i gave it a 5 star rating. But the delivery was awful, never in my life something like this has ever happened to me. The first order never arrived, after contacting customer services they sent me a new one which I thought wouldn't arrive as well, because it took so long to get here. I am from Europe so it shouldn't take this long. More than a month passed between the day of dispatch and the day of arrival, when it should take no more than 10 days. At least the costumer services are great, and i'm happy with that. I just don't think i'll buy from this website again.
*****
I have a lot of red in my hair, which I now have tinted, but because of the red in it, it is still slightly brassy. However I have been using the Fudge Violet Shampoo and Conditioner for a few months now and I am delighted with the lovely ASH colour I now have. Fortunately too, it lasts a long time.
*****
I found that this product dried my hair out, I then had to condition my hair over night. The colour is fantastic though
****
i already knew this was good but it was great to find it at such a fab price, was delivered quickly too.
*****
I absolutely live by this product. After literally years of trying different toners in my hair (bleached blonde), this is the only thing that would get rid of the yellow tones and without damaging at all. I usually leave for around 20 minutes because I like my hair on the whiter side of white and I don't mind a purple undertone, but it works fabulous as well with around 5 minutes. Honestly I cannot stress enough how much I love this product. Also the bottle lasts forever, been using it for over a year and just got my third bottle.
*****
Holy grail of blonde shampoo
*****
Helped calmed my blonde and introduced silver but I only left it on four minutes. Very slight blueish tint, but I like it. Xx
****
Have been using this for ages and really love the results . It takes away any yellow and the longer you leave it on the more you get lovely silver tones .
*****
Hair now silver so am hoping it will brighten hair. Never used it
Had a text message to say that it would be with me on Saturday 29th but didn't arrive until today Tuesday 2nd, wasn't very happy with the delivery.
Great toning shampoo that keeps your blonde bright. The smell is amazing. It does stain fingernails a bit, but easily removed with soap and water by the time you're done showering.
*****
Great to use great results...longer you leave on the more impact...Remember to wear gloves as mild staining does occur as stated
*****
Great shampoo. Long delay in delivery and torn open package delivered though.
*****
Great shampoo which gets rid of the tired yellow look.
Great shampoo & toner! Works really well and left hair a nice white blonde.
*****
Great purple shampoo, highly recommend.
Great product! Defo helped get rid of the brassy tones more than previous shampoos I have used. I will defo be purchasing this shampo again!
*
Great product but ordered on 1st of
The month and received 3 weeks later
Good product, one of the best purple shampoo I have used, after returning to brunette I passed the last of my bottle to a friend who loves it too.
****
Five stars!!!!! Absolutely love this product!!
*
fantastic product,love this shampoo,my blonde hair looks amazing after this violet
shampoo tones it beautifully.
*****
Fantastic product! Can't believe it actually works !!
*****
Fantastic product leaves a lovely purple sheen, I am hooked. Faultless delivery service.
*****
Fantastic product
*****
Fab shampoo after one application my blonde highlights look great. Amazing product will definately buy again! 5 star!
*****
Excellent shampoo. No need to use a lot as it is very concentrated. If you do want to use it often then I would mix in with your regular shampoo so that not to achieve a violet build up on your mid lengths and ends.
**
Excellent shampoo - it cleans and provides the slight toning which is great on blonde hair perfectly
*****
Excellent products and sizes.
*****
Excellent product. So effective.
*****
Excellent product, very reasonable price and free delivery! Order arrived quickly too. Very happy with everything.
*****
Excellent product! You should seal it better before shipping though, the bottle had leaked quite a bit when it arrived.
*****
Excellent product!
Excellent product - just a shame it took THREE WEEKS to arrive !!!
*****
Excellent / really great product!
*****
Everything went as i expected!
*****
Don't leave in more than 3/4 minutes on platinium blonde it will go purple really fast. Greta as toner and good mixed with a neutral shampoo for maintenance.
****
Didn't work as well as I would of liked, only worked on parts of the hair and not others, disappointed
**
Definitely recommend this product. It does what it says and I will be buying it again.
Definitely helps get rid of yellow/bronze tones! Lightened my hair quite a bit and created a cooler blonde color, which is exactly what I wanted. I will definitely be ordering this again!
*****
Definitely a must if you have blonde hair! Keeps it looking ashy blonde.

Leave in for a couple hours and you get a violet hue :)
*****
Consistently good!
*****
Clairol Shimmer Lights has a thicker consistency, works just as well, and I didn't have to wait a month for the product, it's readily available here in the US and much, much cheaper.
****
Certainly removes any brassy tones, however, worth using a different shampoo for first wash as nit overly cleansing.
****
Came promptly, inexpensive, does the job better than any other purple shampoo out there!

I'm a pale silver-lavender and this shampoo is perrrfect.
*****
Brilliant x
***
Brilliant product! The item arrived on time and came with some lovely samples of other products by other brands - lovely gesture, especially from such a big brand too! The product itself is amazing, it's so pigmented and powerful enough to tone your hair completely, love it!
****
Bought this to try and tone down the boarder line ginger brass in my ombré hair after its last dye as it was recommended I try a purple shampoo. I was so surprised at the difference I saw after just one wash. This stuff is amazing! Did exactly what I wanted it to and i now have a much more blonde less brassy look. I'm sure it will get even better with the next wash
Best violet toning shampoo on the market! Make sure you wear gloves when applying this, it stains your hands a little. I usually will apply the shampoo, and then put on a shower cap to let it sit for a couple of minutes. Once I am done with showering, I rinse the shampoo out and condition my hair. This process works great to knock out the brassy tones!
*****
Best violet shampoo! I leave it on for longer time to get purplish hair (on bleached blonde) ! :)
*****
Best violet shampoo I have found and used. Keeps ash blonde hair fresh, bright and ash blonde. Eliminates yellow tones in 5 minutes. Miracle product!
*****
Best violet shampoo I have ever used. It is by far the most effective at toning my platinum hair, and I love the scent.
*****
Best violet shampoo ever!
*****
Best toning shampoo I have ever used
*****
Best toning shampoo ever. My hair went from light yellow to silver after only one time.
*****
best toner I've used so far
*****
Best silver shampoo, I have used! Every yellow parts disappeared!
*****
Best shampoo I've tried for keeping my hair an ash colour. Quick delivery and cheapest price.
*****
Best shampoo for yellow tones in blonde hair, leave it for an extra few minutes for a nice lilac tone through it! Love it!
*****
Best purple shampoo I have ever used! A+++
*****
Best product I've used for keeping highlights blonde!
*****
Best product ever and I tried a lot!
*****
Best for my silver hair. Never leave green tint on my hair like any other brand. Recommended to my friend. Will use this FOREVER.
*****
Awesome shampoo, saw results after the first wash, I left it in a bit longer than recommended. Smells lovely too!
*****
An amazing shampoo! Like most pepper on here it does turn your hair silver /purple if left on for the 5 minutes or longer everytime. But as I have silver hair it's amazing! Unlike most violet shampoos this doesn't leave yur hair knotty or dry it does leave it smooth and smelling lush! I would definitely recommend this to anyone with highlighted or bleached hair. And especially those who want to get that silver tone hair colour but without having to go to the hairdressers. Ivw used it 3 times now and had it on for 10 minutes at a time and it's done wonders it's come out a really nice silver colour. The only problem I had was it does stain your hands purple so just get some gloves and it's a winner.
*****
Amazing! Works in one go!!!
*****
AMAZING! I left this shampoo on my hair for around 5 minutes...what a transformation! Really helped to even out my hair colour after just one wash!
*****
Amazing toning shampoo really pigmented I would advise wearing gloves when using
*****
Amazing product! Love it! Took the yellow tones out my hair in the first wash, I use it every other day (my normal hair wash routine) and it's great if you're blonde and trying to go white, it works incredible well! Don't leave it in to long as you will get a purple tint but can actually look really nice, defiantly recommend:)
*****
Amazing product and great service! Love it!
*****
Amazing for blonde hair, gets rid of all my yellow bits and you don't need to use it that often!
*****
After 1 use the brassy yellow colour had gone. Well happy
*****
Absolutely loved this product. Took out all the yellow/brassy tones from my hair and even gave me the perfect shade of purple/silver I was looking for. I'll be buying this again and again.
*****
Absolutely love this product. Very pigmented and intensive. I have tried lots of different silver shampoos, but this is really the best one. I think it dries hair a little, but with using good conditioners / masks it doesn't matter.
*****
Absolutely in LOVE with this product! Works better than any other toning shampoos that I have tried. Most toning shampoos that I've tried tend to dry out my hair the more I use it. With this shampoo, it continues to leave my hair feeling amazing. I am hooked!
**
Absolutely great product! You can really see the difference if you have yellowish hair you and you grave for grayish hair. For some reason tho, this doesn't work on my hair that well as for those many girls on their blogs and videos.
****
Absolutely great x I have dark purple hair and using this shampoo keeps the purple vibrant x brilliant product x
*****
4 stars took the yellow out of my highlights colour is lovely now.
*****
31 years old with having my hair highlighted for almost half my life, I Cant believe I have only just discovered this product. I have blonde balayage/ombre hair. My hairdresser tells me my hair can only go so blonde without ruining it but every time I still ask, please can i go blonder but she looks after my hair. She recommended using a purple shampoo. I looked online at reviews and this was the one I was drawn to. I am absolutely amazed how good this product works. Its just what i wanted. It does an amazing job at getting rid of the yellow tones with just one use. After two uses, its even better. I am sooo pleased and recommend to all my blonde friends.
The only down fall of this is my hair appears to get greasy quicker. I normally wash every three to four days but after two days, Its time to get the dry shampoo out. So once I have used it a couple more times, I will stick to using it every other wash.
*****
300ml are quite enough! Smells nice :) Thank you!
*****
1st toning shampoo I've used.
Has left my hair feeling very soft and looking on trend with a hint of grey.
Would recommend washing off after 2 or 3 minutes if you haven't got much yellowing (unless you like the hint of grey)
*****
I love it I have grey hair but it lifted it to a cleaner effect and I would recommend this to any grey hair owner also, it just makes my hair look clean and shiny !
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